The podcast is obviously about Graham Coughlan, but who is the target audience from his point of view?

What stands out for me are two things :-

He mentions that Newport is close to both Bristol and Cardiff (which both link airport wise to Ireland, but then mentions Swansea which has a ferry port link with Ireland.

He also mentions how NCAFC have a lot of young international player's and that he would like to attract more. Clearly if a team has a lot of internationals then league games get postponed, so the team doesn't lose those players from league games. That might be a factor for a team considering taking on their first international, as they will lose that player for some games, so is likely to be an advantage for us.

So I think he is targeting young Irish internationals that may be with big clubs, who have the technical ability but need the physicality of playing lower league football to break into first team football.